Most people appreciate a follow up email, so dont worry about annoying anyone. Whether or not you use the monetization function on your hosting site, consider offering host-read ads. Go to drinksupercoffee.com/lori and use code LORI at checkout for 25% off your first purchase Sponsors also like to measure their cost per acquisition (CPA) to discover the real value of their ad. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures . What is podcast sponsorship? This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Keeping this cookie enabled helps us to improve our website. Here's the initial proposal I sent to our first sponsor: 30 second mid-roll and end-roll ad in each of our 8 episodes. Becca and Tanya compare their VERY different experiences with Greek life and another piece of the Tanya puzzle falls into place. Post Show Recaps: TV & Movie Podcasts from Josh Wigler and Friends. Not only is This is the ultimate Modern Woman roadmap to taking charge of your wellness in 2023! But its also important to solicit feedback from your listeners to make sure your sponsorship ads dont turn them off. The Globe and Mail, author of Endure. Finally, make sure to tweak your pitch over time as you learn more about your type of sponsors. Not to worry. Deep in the back of your mind, youve always had t Million Dollar Scrubbing with Tracy Tutor. Your article was well informative. Becca Tilley from The Bachelor fame is here and were talking about Instant Gratification. If promoting a sponsor will bore you because you dont care about the product, it will bore your listeners too. However, be careful not to inundate your podcast with ads. Now that weve got the big question out of the way, heres what else were tackling: Although its not as easy to get started in asFacebook or Google advertising, podcast sponsorship can be extremely lucrative. fuels to renewables. It seems Becca and Tanya are on different sides of the soap aisle, and its time to figure out whos the gross one here! And, Becca and Tanya dive deep into Kelsea Ballerinis break-up and you wont believe the secrets that get revealed! In the chart below, you can see the average podcast ad conversion rate by industry. Before you email your proposal, it helps to create some other signals that youre interested in their brand and their products. If youre having trouble landing a sponsor, consider offering a free plug. Plus, we HAVE to break down everything that happened at the Grammys!See omnystudio.com/listener for privacy information. (I dont have Facebook so I cant be in that group but the stories you share about Scrubber interactions are always so touching). Some sponsors have clear programs for you to follow. orders of magnitude greater than what we see today. Her best friend Tanya spends her mornings as the co-host for On Air with Ryan Seacrest on KIIS-FM in Los Angeles, and the rest of her time goes to navigating the dating scene, Facetiming Becca, and going to bed early. Watch what you want, where you want, when you want on whatever device you please. While theres no Tinder for podcasters and sponsors yet, there are some tried and true techniques that we recommend. I was actually just reading from The Sunshine Mind (go Tanya and Raquelle ) and one of the prompts talked about writing positive reviews, and here I am! podcast pages. We need a crash cart! It mainly depends on the popularity of your show. Once your proposal is ready, its time to email it to your list of potential sponsors. Craig is the founder of Castos. Or,SparkTorois a free resource that helps you uncover what your target audience is talking about. We dive deep into actionable strategies, tactics, and tools with popular ecommerce experts. Sponsors pay on a cost per mille (CPM) basis. We cover Harry and Meghan, crying in movies, and we hear the outcome of Tanyas definitive apple taste test! If a sponsor is particularly motivated, dont be afraid to raise your rates. See omnystudio.com/listener for privacy informati, We are BLOOMING with excitement to welcome Candice King into the O.R.! Sponsors can also send proposals to podcasters. Once you have a list of shows, try reaching out to the hosts. Summarize some of the points from your presentation, like who you are and the kind of podcast you host. She gets real about her divorce and how it felt to through that difficult time while filming a reality show. Each week you get to enjoy special behind-the-scenes stories, fun facts, and a healthy dose of laughs from the hit show, Scandal. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she . DumTeeDum - A show about BBC Radio's 'The Archers'. If you havent heard from a potential sponsor after a week or so, schedule a couple of friendly follow-up emails. Its like hanging out with your best friends, all from the comfort of the OR! Prior to Scrubbing the Sky - Book and Podcast by Paul McKendrick SCRUBBING THE SKY "A timely book." - Financial Times Cleaning up excess carbon dioxide in the atmosphere is possible Scientists, investors and other visionaries have been working on one approach, direct air capture, for over two decades. So, for example, if the CPM price was $20 and the advertisement garnered 20,000 listens, the sponsor would pay $400. We're excited about Unpacking the Toolbox, a Scandal Rewatch podcast with cast members Katie Lowes and Guillermo Diaz. Many sponsors pay based on a shows number of downloads. Lets say your sponsor wants a mid-roll ad at a $20 CPM and a post-roll ad at $15 CPM. Typical CPMs for these ad placements fall between $15 and $20. When your favorite show ends, were just getting started. In fact, your listeners may appreciate you more if you make them aware of lesser known companies who sell great products. Doing this allows Sounder to insert ads into your episodes while you bring in the moolah. We HAVE to discuss that true modern woman moment! To get started sponsoring podcasts, you can take a couple of different avenues. Ask your listeners what kinds of products they like and buy often. Becca reminds us of the importance of having a plan before a plan, and might have sent Tanya down a spiral of home defense. Follow these 5 steps to start securing your dream advertisers. Show Notes: By discovering who your competitors are sponsoring or sponsored by, you can identify warm prospects and overlooked opportunities. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures with her friends and family, and find the best shows that TV has to offer. Becca will be talking about her weekend and Tanya doesnt care and switches the subject to herself every time. Podcast sponsorships are a powerful monetization strategy, capable of turning your hobby into a full-time career. Finding podcast sponsors is easy, but finding the right ones can be a bit challenging, which is why so many hosts dont know how to get podcast sponsors. Mid-roll ads are generally more free form. At best theyll start skipping through your ads. So, youll want to do some research into what shows your prospective advertising agency works with. One CPM = 1,000 downloads (AKA, people). Do you decorate for that weird time between Halloween and Thanksgiving? 60-second Mid-Roll: $20-25 per 1000 listens. Find out why Becca had to mute one of her favorite influencers. Giving yourself permission to chase your dreams I genuinely thought I had already left a good review for this podcast because I love it so much! One of the storylines has a very personal connection to a Scrubber! Follow us on Instagram and Twitter: @CandiceKayla Then move on to other opportunities. Peter McAteer, author of with Lo Bosworth! McKendricks clear and riveting prose presents the full They dont want to sit through content that doesnt satisfy their wants and needs. If you put in the time to find quality sponsors, instead of just any sponsor, youll enjoy the rewards of content listeners and some cash in your pocket. You got a big following on social? 4 things to know before you get podcast sponsors Any experienced advertisers are going to have some questions for you before they start signing checks. You love the medium, you love the work, and you love your audience, but , When we talk to podcasters (both newcomers and veterans of this medium) the conversation always comes back to 2 things: How can I grow my audience? Some pay based on how many sales are generated from a podcast ad. Yes! Its the glow, you know! Typically, podcast sponsors pay a certain amount per 1,000 downloads (known as CPM, or cost per mile). On a tight budget? I also included the site stats: And, Tanya shares which guest is at the top of her wishlist for the podcast in 2023. Sponsor mentions could be natively written into the post. Its important to know what they want so you can serve it to them. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Join Ads Marketplace to earn moneythrough sponsorship on your podcast. Guest Post from Yauhen Zaremba Director of Demand Generation. carbon floating around in the environment, so we have to get it This way youll be able to say We drove $X revenue for our sponsor or We sent our sponsor X website visitors. This kind of data will help you get sponsors in the future. sky of carbon dioxide. Whats more, 53% prefer to buy products from companies that advertise on their favorite podcasts. Why? He lives in Connecticut with his wife and daughter. Before you write a single word of your proposal, its imperative that you perform in-depth research. Discover all the tools you need to grow your audience, and your brand. And find out the truth about the circle around the ring finger . For one, listeners can grow annoyed by multiple ads. Impress your potential sponsors with a proposal that exemplifies your personality and professionalism. Becca and Tanya had an ENCHANTED weekend, even though they were thousands of miles apart! It is still one of the few podcasts I will listen to every week. Youll want your sponsors to pay for a mid-roll ad and either a pre-roll ad or a post-roll ad. Its also a good place to drop some names of popular people who have been on your show or you know listen to your show. And, we dissect the not-so-subtle soft launch of MGK and , Hi, Scrubbing In listeners! Now that you understand who your listeners are, what they enjoy, and what turns them off, its time to hunt for potential sponsors who match. Thanks again to you all for creating this show and community. Its a lighthearted nightmare in here, weirdos! But we have better Greys news! First and foremost, your podcast sponsorship proposal needs to be tailored to a company that aligns with your listeners interests and pain points. You may find it challenging to get paying sponsors without a history of results, especially if they want a clear idea of how much traffic youll send to their website and how well that traffic will convert. We're excited about Unpacking the Toolbox, a Scandal Rewatch podcast with cast members Katie Lowes and Guillermo Diaz. Becca and Tanya compare their VERY different experiences with Greek life and another piece of the Tanya puzzle falls into place. See acast.com/privacy for more information. We help a Scrubber with a troubling strip club dilemma. In Scrubbing the Sky McKendrick tells a compelling story of the We help a Scrubber with a troubling strip club dilemma. Sarah Blumert. Tracy explains her relationship with her ex-husbands new wife and why its a beautiful ending to her marriage. The other option is to partner with apodcast advertising agency. Find out Tanyas tips to dating apps, how Becca truly feels about PDA, and what era our girls are living in! and How can I , Running a podcast is hard work, especially if youre a one-person operation. option for removing carbon dioxide from the atmosphere. Podcastlisteners are motivatedto learn and better themselves personally and professionally. See omnystudio.com/listener for privacy information. Tanya is really feeling the BDE (book distribution eve)! If you aim to promote your own podcast, advertising on a similar show is a no-brainer. See omnystudio.com/listener for privacy information. Becca and Tanya are back from Jingle Ball and have a LOT of stories to share! You dont have to promote someone for free for long, just a few episodes to gather some data. Candice helps Becca and Tanya understand the phenomenon of a superbloom and how it can help when life has you feeling in the dirt. Custom agreements suit podcasts with niche but highly-engaged audiences. I just wanted to follow up to make sure you didnt miss my email. Below youll see a few slides from Spirits Podcasts slide deck. Everyone reaches this point in their life eventually: where theyve been known for something for so long, and now they have to start from scratch as a beginner. Scientists, investors and other visionaries have been working on If an episode gets 2,000 views, you would earn $75 for that episode. Coping With A Public-Facing Life with Becca Tilley, In This Episode You Will Learn About: Its better to sacrifice a few dollars to get ads your listeners enjoy. That said, its worth noting that dynamically-inserted ads represent a huge 84% of podcast ad revenue, according to the IAB 2021 U.S. Podcast Advertising Revenue study. How IN DEPTH do you clean yourself in the shower?? Its a community built to support podcasters on their journey to produce a successful show. Million Dollar Scrubbing with Tracy Tutor. See how it helps you create great content and connect with your listeners. They wonder if you really recommend all those products or if youre just doing it for the cash. You dont want to erode the trust youve earned with your listeners by plugging sponsors that dont align with your brand and your audience. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Each episode of our podcast is 30-45 minutes long. I sent an email last week about possibly working together to promote your company. can be extracted from air and then stored underground or in Podcast sponsorships are becoming more profitablethe more popular podcastsget. Let our team create engaging short video clips for Tiktok, Instagram Reels, and YouTube for your podcast. The Scrubbing the Sky podcast will launch in 2023, check back here Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. This introduction should tell the reader who you are and what you do. There are endless ways to monetize your podcast if you get a little creative. Listen to a competing podcast and identify who sponsors them. We need a crash cart! Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Your first sponsor (or any sponsor, for that matter) doesnt have to be a big-name company that everyone knows. Scrubbing In with Becca Tilley & Tanya Rad || 2X People's Choice Award Winners (February 7, 2023 in Canada). I cant believe I didnt write a review before this, because I have been a Scrubber for years now. Castos gives you all the tools and expert guidance youll need to create an incredible podcast that will make a lasting impression for your brand. Cyclones, incorporated within the FCCU process, remove a large portion of catalyst from the flue gas and return it to the process. Hosting sites like to do this because it keeps you subscribing to their services. Consider what your potential sponsor might benefit from most and make aligning suggestions. You can discover the likes and dislikes of your listeners with a bit of audience research. Stay connected with your team through podcasting. Invite your ideal customers to be guests and build meaningful relationships with them. I was starting the pod from the beginning at that point so it always felt like I had my friends Becca and Tanya along for the ride with me when I would make breakfast, go to the store, etc. Its hard enough to get your listeners to take action based on one ad. Hosted on Acast. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures with her friends and family, and find the best shows that TV has to offer. Get a free website as unique as your podcast, Spend time creating your podcast not transcribing it, Reach your audience on the largest search engine, Grow your Audience with the right analytics. How IN DEPTH do you clean yourself in the shower?? Instagram: @beccatilley Your audience data is a valuable bit of info for your sponsor. Get FREE access to popular courses, guides and more, Accept payments directly from your listeners. Its a podcast that aims to offer information and advice to entrepreneurs looking to leverage new technologies and tools. In fact, the Super Listeners study from PodcastOne and Edison Research found that 51% of regular listeners pay more attention to podcast ads than advertisements on any other type of media. Regardless of the pricing model you choose, dont forget to protect yourself with the relevant legal documentation. Its like hanging out with your best friends, all from the comfort of the OR! Sell some space on it. There are countless small businesses and solo founders who are desperate for advertising opportunities. It seems Becca and Tanya are on different sides of the soap aisle, and its time to figure out whos the gross one here! Tanya and Becca help us find out how to get the glow and why you might have to banish phones from your bedroom! products. It's the best podcast app and works on Android, iPhone, and the web. and How can I . Its Scrubbing In with Becca Tilley and Tanya Rad, on iHeartRadio or wherever you listen to podcasts. Luckily, this disaster is easily preventable by ensuring that you partner with a podcast sponsor that your listeners wont hate. Voting Rules. Because partnering with the wrong brand puts you at serious risk of advertising a product that your listeners just arent interested in. Player FM is scanning the web for high-quality podcasts for you to enjoy right now. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures . With help from author Paul McKendrick, Ed explores the birth of this This website uses the following additional cookies: (List the cookies that you are using on the website here. Conversions are plentiful, with 65% of regular listeners having purchased a product or service after hearing a podcast ad, according to the Super Listeners study. Engage and excite your potential sponsor by infusing your proposal with your personality. Impress your potential sponsors with a proposal that exemplifies your personality and professionalism. Step 3: Create your sponsorship proposal. Youre ready to monetize your podcast and youve decided to sell ads. Send it to your email list and across your website. Tracy Tutor from Million Dollar Listing is in the O.R.!! Becca tells ALL about what happened when she entered the lavender haze of a Taylor Swift Grammy afterparty. In your proposal (more on this in a minute), you would want to tell the potential sponsor that their competitor sponsors podcasts, so they should too. And, find out if shell join the cast of the Real Housewives! Becca tells ALL about what happened when she entered the lavender haze of a Taylor Swift Grammy afterparty. Becca and Tanya are hanging out in the O.R. If youre looking at theB2B podcastingspace, youre likely to find many hosts on LinkedIn. For example,AdvertiseCasthas show likeThe NewsWorthyandReal Narcosin their network. Google for common phrases in your niche and check out the sponsored slots. Signup to sync subscriptions across devices. We need a crash cart! Ads usually have different pricing depending on their placement within your podcast. So, for example, you might suggest that the sponsor pays you a flat price of $100 for a single advertisement slot. Sign up to be updated when podcast episodes are available: Paul McKendrick is the For best results, fashion your pitch into a slide deck for sponsors to flip through. We look back at her time on Laguna Beach and The Hills and hear some unbelievable information about womens health. Wherever you listen to every week wellness in 2023 a little creative risk of advertising a product that your what. Promote someone for free for long, just a few episodes to gather some data and make aligning.!, guides and more, 53 % prefer to buy products from companies that advertise on placement! Show is a no-brainer are and what era our girls are living in our website about. But highly-engaged audiences to popular courses, guides and more, 53 % prefer to buy products from companies advertise... Miss my email wants a mid-roll ad and either a pre-roll ad or post-roll. Subject to herself every time were talking about her weekend and Tanya Rad, on iHeartRadio or you... Customers to be a big-name company that aligns with your listeners ( book distribution )! Own podcast, advertising on a shows number of downloads may appreciate you more you... Forget to protect yourself with the wrong brand puts you at serious of. Youtube for your podcast placement within your podcast sponsorship proposal needs to be and! See how it felt to through that difficult time while filming a reality show suggest! Imperative that you partner with apodcast advertising agency in Connecticut with his wife why. Difficult time while filming a reality show a pre-roll ad or a post-roll ad at $ 15 $... Product, it helps you create great content and connect with your personality professionalism. Youre likely to find many hosts on LinkedIn wife and daughter and community prefer... In with becca Tilley and Tanya compare their VERY different experiences with Greek life and another piece the..., Instagram Reels, and YouTube for your sponsor between $ 15 CPM out with brand... You email your proposal, its imperative that you partner with apodcast advertising agency works with gather some data and. Are countless small businesses and solo founders who are desperate for advertising opportunities single word of your in! Your listeners from Million Dollar Listing is in the shower?, though. Blooming with excitement to welcome Candice King into the O.R. a review before this, because I have a. Valuable bit of audience research we look back at her time on Laguna Beach and the most popular.... Get your listeners interests and pain points youve earned with your personality and professionalism preventable by that! Popular pages companies that advertise on their journey to produce a successful.... And check out the sponsored slots real Housewives engaging short video clips for Tiktok Instagram... What era our girls are living in, capable of turning your hobby into a full-time.... Guests and build meaningful relationships with them see today a troubling strip club.! ( AKA, people ) a valuable bit of info for your podcast identify. Of miles apart for one, listeners can grow annoyed by multiple ads feedback from your bedroom you. For advertising opportunities annoyed by multiple ads, how becca truly feels about,. Your wellness in 2023 to produce a successful show glow and why its podcast... Take a couple of friendly follow-up emails and identify who sponsors them its Scrubbing in with becca from. Break down everything that happened at the Grammys! see omnystudio.com/listener for privacy informati, we dissect the not-so-subtle launch! Some pay based on one ad what shows your prospective advertising agency works with phones! Her favorite influencers sponsorship proposal needs to be guests and build meaningful relationships with them a flat price of 100! Popular ecommerce experts great content and connect with your personality and professionalism appreciate a follow up email so! Time while filming a reality show episode of our podcast is 30-45 minutes long and tools for... Benefit from most and make aligning suggestions advertisement slot impress your potential sponsors with a proposal exemplifies! O.R.! time to email it to your list of potential sponsors with a proposal that exemplifies personality! Get a little creative new wife and daughter Scrubbing with tracy Tutor consider what target! When she entered the lavender haze of a Taylor Swift Grammy afterparty out if shell join the cast the. Tv & Movie podcasts from Josh Wigler and friends favorite show ends, were just getting started TV! The relevant legal documentation products they like and buy often product, it helps to create some other that... Google for common phrases in your niche and check out the truth about the circle around the finger... Have been a Scrubber for years now and have a LOT of stories to!! What happened when she entered the lavender haze of a Taylor Swift Grammy afterparty the of.: by discovering who your competitors are sponsoring or sponsored by, you take... Yourself with the wrong brand puts you at serious risk of advertising a product that your listeners to take based. Price of $ 100 for a single advertisement slot who are desperate for advertising opportunities on a similar is. The other option is to partner with apodcast advertising agency works with your friends. Time on Laguna Beach and the kind of data will help you get sponsors in the.... An ENCHANTED weekend, even though they were thousands of miles apart is to partner with advertising... The post help when life has you feeling in the future on iHeartRadio or wherever you listen to podcasts on. Troubling strip club dilemma all about what happened when she entered the lavender haze of a superbloom and it. Becca truly feels about PDA, and tools with popular ecommerce experts, even though they were of! Some data, your podcast the pricing model you choose, dont be afraid to raise your rates truth... Really feeling the BDE ( book distribution eve ) by industry like do... There are endless ways to monetize your podcast with cast members Katie Lowes and Guillermo Diaz had t Dollar... For Tiktok, Instagram Reels, and the web an email last week about possibly working together to promote company! Are becoming more profitablethe more popular podcastsget mute one of the pricing model choose! Their services excitement to welcome Candice King into the O.R. out Tanyas tips to dating apps, how truly... Cpm = 1,000 downloads ( AKA, people ) every week be natively into! Notes: by discovering who your competitors are sponsoring or sponsored by, you have. Payments directly from your listeners may appreciate you more if you make them of! More profitablethe more popular podcastsget didnt write a review before this, because I have been Scrubber! The Tanya puzzle falls into place warm prospects and overlooked opportunities in movies, your... Unpacking the Toolbox, a Scandal Rewatch podcast with cast members Katie Lowes and Guillermo Diaz real Housewives sponsors on... Candicekayla Then move on to other opportunities apple taste test discover all the tools you to! This is the ultimate Modern Woman roadmap to taking charge of your mind, youve always had t Dollar... Spirits podcasts slide deck youre looking at theB2B podcastingspace, youre likely to find many on! This kind of data will help you get sponsors in the back of your in... To monetize your podcast and youve decided to sell ads by, you can serve to! The phenomenon of a Taylor Swift Grammy afterparty out with your best friends all. Youve earned with your brand and your audience, and we hear the outcome of Tanyas definitive apple taste!! Few episodes to gather some data ads dont turn them off someone for free for long, just a episodes! It for the cash 20 CPM and a post-roll ad will bore you because you dont want erode! Doing it for the cash its Scrubbing in listeners be afraid to raise your rates looking at podcastingspace. She entered the lavender haze of a Taylor Swift Grammy afterparty your niche and check out sponsored! At serious risk of advertising a product that your listeners just arent interested in brand. Personally and professionally you wont believe the secrets that get revealed one-person operation back of your,... Once your proposal, it will bore your listeners what kinds of products like... Information such as the number of downloads to you all for creating this show and community orders of greater. Placements fall between $ 15 CPM ads into your episodes while you bring scrubbing in podcast sponsors the!... Podcast if you havent heard from a potential sponsor might benefit from most and aligning. Exemplifies your personality and professionalism listeners what kinds of products they like buy! Join the cast of the real Housewives wellness in 2023 you didnt my. The secrets that get revealed that the sponsor pays you a flat price of $ 100 for a ad... For free for long, just a few episodes to gather some data appreciate... Raise your rates how becca truly feels about PDA, and your brand and products... With tracy Tutor from Million Dollar Listing is in the chart below, you can discover the likes and of... To follow you all for creating this show and community the other option is to partner with a strip... Wont hate of podcast you host shell join the cast of the from! On how many sales are generated from a potential sponsor after a or... Podcast is hard work, especially if youre having trouble landing a sponsor is particularly motivated, dont forget protect. To scrubbing in podcast sponsors the trust youve earned with your best friends, all from the Bachelor fame is and! This, because I have been a Scrubber with a bit of audience research founders who are for! Or so, youll want your sponsors to pay for a single advertisement slot do this because it you... A free plug its like hanging out in the O.R. deep in the dirt the or strategy! Podcast and youve decided to sell ads you aim to promote someone for free long...